Flexible Electronics News

Majority of Consumers Would Stop Doing Business with Companies Following a Data Breach

Only 27% of consumers feel businesses take customer data security very seriously.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

A majority (70%) of consumers would stop doing business with a company if it experienced a data breach, according to a survey of more than 10,000 consumers worldwide conducted on behalf of Gemalto. In addition, seven in ten consumers (69%) feel businesses don’t take the security of customer data very seriously.   Despite these concerns, the Gemalto study found that consumers are failing to adequately secure themselves, with over half (56%) still using the same password for multiple online acco...

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